Buyer Agent Benefits

Turn Key Realty

The real estate broker must represent someone in the transaction if not the buyer – the seller. Who will represent your interests?

Here are few benefits in using a BUYER’S AGENT:

• Access to all properties for sale with a custom home search report.

• Buyer’s agent negotiates the best price and terms for the buyer not the seller.

• Keep your bargaining and financial position confidential.

• Provide information that may enhance your bargaining position.

• Arrange that the seller – not you – pays our fees.

• Access to the latest up-to date market trends and information.

• Receive a full market analysis of property and due diligence assistance.

• Access to the best home inspectors, lenders, lawyers and contractors.

• Full time professional agents and staff exclusively working for you

In the recent past the real estate industry always represented the seller. As a result, home-buying consumers have choices today that they once did not have. We firmly believe that the home buyer has a right to full and equal representation and service just as the seller receives from a listing agent.

If the buyer wants and expects to be represented on the same level as the seller, there must be an agreement that clearly defines the role of each party. As consumers learn how the real estate industry works they are demanding the level of service that only an exclusive buyer agent is able to provide.

Exclusive Buyer Agents can assist you with planning, locating and evaluating property, negotiating price and terms, financing, inspections and more. You as a Buyer should insist on the undivided loyalty and the protection of your interests whether you are a first time home buyer or an old pro looking for real estate for sale by owner or if you are out to just buy a home the best way possible. You owe it to yourself to see how a true Exclusive Buyer Agent can be your best answer to the complexities of real estate transactions. An Exclusive Buyers Agent will Represent You. There website should be informative and built by a trusted Naples web design.

Many people don’t realize that, unless specifically stated otherwise, brokers are legal representatives of sellers. A buyer’s broker who is representing only the buyer may be able to secure a better price and better terms. Most agents who show you homes don’t represent your interests and by working for the seller their object is to sell the house at the highest possible price.

Because your Agent has a listing agreement with you, the Agent can show you Listed Properties on the MLS (multiple listing service), For Sale By Owner Properties, Bank Repossession Properties and Foreclosure Properties which will give you a larger selection of homes to choose from that you may not have otherwise found or known to be available.

Your Agents obligations are to evaluate your needs and criteria, locate the right property, negotiate on your behalf to get you the best price and terms and disclose all facts known which would materially affect the value and desirability of the Property.


Real Estate is a unique business, where an agent with one day’s experience and no sales gets paid the same as an agent with several years experience and hundreds of successful sales. An experienced agent can help you avoid the costly mistakes listed below and make your home buying experience an enjoyable and stress free experience!

#1 Failing to use the services of an experienced REALTOR.

Many times buyers avoid using the services of a REALTOR under the mistaken belief that it costs them money – or that they will be able to negotiate a better deal directly with the seller or seller’s agent. If you are negotiating directly with the seller or seller’s agent, you may not be taking advantage of the best deal available in the marketplace today! You can have your own REALTOR, a Buyer Broker or Purchaser’s Agent, who is committed to using the experience gained through hundreds of successful negotiations for your benefit – at no charge to you! Your agent can be paid from the same commission that the seller’s agent is paid from – by the seller.

#2 Not knowing who the agent is really working for.

It is important for buyers to know and understand for whom the agent helping with the house hunting is actually working for. The agent may be working as a sub agent – representing the seller’s best interests during negotiations – or as your agent representing your best interests during negotiations. If you are not sure who your agent is working for – ask for clarification. Your REALTOR must fully explain agency. When negotiations commence, wouldn’t you want to know whether information you divulge will be used for the seller’s benefit or yours?

#3 Failing to have a Comparative Market Analysis prepared before offering.

Before you make an offer to purchase that special home, you must have a good idea what the market value is to ensure you do not overpay. Your agent can prepare a Comparative Market Analysis showing what similar homes have recently sold for, and the difference between the asking and selling prices. This is the same type of report the seller receives when deciding on an asking price. Wouldn’t you like to have access to the same information as the seller?

#4 Failing to recognize different negotiating styles and strategies.

Many buyers think that the way to achieve a fair purchase price is by offering low. This is the strategy of the buyer who is not in possession of all the facts essential to negotiating the best possible deal. Many times that type of strategy will polarize negotiations and lead to inflexibility on part of the seller or worse yet – failed negotiations!

If you have chosen your REALTOR wisely, the most effective strategies for this particular situation will be revealed to you. Remember, in the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a better deal at the negotiating table with a minimum amount of hassles.

#5 Failing to have the home inspected by a competent home inspection company.

Buying a home is a major purchase usually made after spending just half an hour looking at the home. Isn’t it worth ensuring you will not be surprised later with deficiencies that could potentially cost you thousands of dollars? Your REALTOR can recommend several reputable companies for you to choose from and will ensure the appropriate clause is inserted in the offer.

#6 Not knowing and understanding your rights and obligations set out in the Offer To Purchase.

As a consumer, it is important to completely understand the terms of the Offer to Purchase. Wrong assumptions, poorly written or missing clauses and not understanding how the clauses affect the purchase can lead to increased costs or a void contract. An experienced REALTOR can thoroughly explain the agreement to you and help you to fulfill your contractual obligations.

#7 Letting emotion blind reason.

Buying a home is an exciting time and is usually an emotional decision. It is important that those emotions be validated by facts and reason. An experienced agent will help to remove the emotion from the negotiating process and provide you with the information you need to make the right decisions.

#8 Failing to take the steps to be financially pre-qualified BEFORE looking at homes.

Knowing how much you can comfortably afford will ensure you are looking in the right price range and prevent you from buying a home that will strain you financially and emotionally. Having an interest rate guarantee will protect you in times of fluctuating rates and ensure that your initial projected payments do not suddenly escalate, resulting in extra interest charges. An experienced REALTOR can help you initiate this process and can also recommend alternative sources of financing.

We at Turn Key Realty, Inc. look forward to being of service to you – exclusively!